Hadjimarcou, John; Herrera, Jessica; Salazar, Dalila - In: Review of International Business and Strategy 27 (2017) 4, pp. 434-449
retailers’ own contributions to enhancing their inward internationalization performance. By using the model of secondary … zone with its own unique characteristics. It is not clear whether the authors’ findings would apply in other inward … internationalization contexts (e.g. medical tourism) or border zones. Future research should delve much more deeply into understanding …