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The convergence or divergence of design characteristics in determining the recall and persuasiveness of seaside destination slogans
Qu, Ying
;
Dong, Yinyin
;
Xu, Feifei
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271580
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Slogan
recall
effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten
;
Janakiraman, Narayan
- In:
Journal of business research : JBR
80
(
2017
),
pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
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