Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Year of publication: |
November 2017
|
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Authors: | Briggs, Elten ; Janakiraman, Narayan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 80.2017, p. 98-105
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Subject: | Slogan recall | Brand quality | Advertising effectiveness | Brand attitude | Cue utilization | Non profits | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenimage | Brand image | Markenführung | Brand management | Werbung | Advertising | Markenartikel | Brand | Produktqualität | Product quality | Werbepsychologie | Psychology of advertising |
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