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Search: subject:"Symbolism"
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3
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3
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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ECONIS (ZBW)
43
RePEc
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1
How brand names affect consumer perceptions : an experimental study on the sound
symbolism
of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
2
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
3
Luxury brand cultural
symbolism
: signaling effect on customer well-being
Ting, Liu
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 590-605
Persistent link: https://www.econbiz.de/10014553343
Saved in:
4
"Foreign brands of course!" : an ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands
Khair, Nadine
;
Lloyd-Parkes, Elizabeth
;
Deacon, Jonathan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 274-290
Persistent link: https://www.econbiz.de/10012584789
Saved in:
5
Creating luxury brand names in the hospitality and tourism sector : the role of sound
symbolism
in destination branding
Motoki, Kosuke
;
Park, Jaewoo
;
Pathak, Abhishek
;
Spence, …
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014458596
Saved in:
6
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
7
Symbolism
of strategy for affirmative disobedience in cultural entrepreneurship : the case of the ethnographic museum of kKendebay Karabdolov, Shymkent, Kazakhstan
Victoria, Fomina
- In:
South Asian journal of business and management cases
12
(
2023
)
2
,
pp. 122-138
Persistent link: https://www.econbiz.de/10014365694
Saved in:
8
Grandstanding? : the elusive process of shaping megaproject
symbolism
Floricel, Serghei
;
Brunet, Maude
- In:
International journal of project management : the …
41
(
2023
)
5
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014485367
Saved in:
9
Effects of materialism on Brand-related user-generated content and positive WOM on social media
Nguyen, Han
;
Martin, Brett
;
Kerr, Gayle
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 135-141
Persistent link: https://www.econbiz.de/10014252796
Saved in:
10
Positioning products through names : effect of sound
symbolism
on perception of products with blended brand names
Arora, Sunny Vijay
;
Kalro, Arti D.
;
Sharma, Dinesh
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 361-378
Persistent link: https://www.econbiz.de/10014229045
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