"Foreign brands of course!" : an ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands
Year of publication: |
2021
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Authors: | Khair, Nadine ; Lloyd-Parkes, Elizabeth ; Deacon, Jonathan |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 12.2021, 3, p. 274-290
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Subject: | clothing brands | consumption symbolism | Country of origin image | country of purchase | social and self-symbolism | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Bekleidung | Clothing | Markenartikel | Brand | Markenführung | Brand management | Ursprungsregeln | Rules of origin |
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