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Affective Loyalty
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International Journal of Virtual Communities and Social Networking (IJVCSN)
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Journal of hospitality marketing & management
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Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
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2
User's Social Network Site Loyalty
Han, Bo
- In:
International Journal of Virtual Communities and Social …
9
(
2017
)
3
,
pp. 1-14
influential factors of the user's cognitive loyalty and
affective
loyalty
to a social network site. The authors find that the user …
Persistent link: https://www.econbiz.de/10012048585
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