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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Journal of global fashion marketing : JGfM
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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2
Sustainability in
fashion
and
luxury
marketing : results, paradoxes and potentialities
Akrout, Houcine
;
Guercini, Simone
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
2
,
pp. 91-100
Persistent link: https://www.econbiz.de/10013270688
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