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Search: subject:"marketing concept"
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Marketing
8
Marketing concept
8
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Marketingmanagement
7
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6
Konsumentenverhalten
6
Marketing theory
6
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marketing concept
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1
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Tadajewski, Mark
3
Bendle, Neil T.
2
Cabiddu, Francesca
1
Cotte, June
1
Crick, James M.
1
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1
Homburg, Christian
1
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1
Jozic, Danijel
1
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1
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1
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1
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1
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1
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1
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African journal of business and economic research : AJBER
1
European journal of marketing : EJM
1
Italian journal of marketing : ITJM
1
Journal of customer behaviour
1
Journal of historical research in marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of nonprofit & public sector marketing
1
Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Marketing theory
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Problems and perspectives in management : PPM ; international research journal
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ECONIS (ZBW)
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1
Practice-Oriented Marketing : Basics - Instruments - Case Studies
Kreutzer, Ralf T.
-
2023
-- Marketing instruments -- Development of a cohesive
marketing
concept
-- Marketing controlling -- Marketing organization. …
Persistent link: https://www.econbiz.de/10014229288
Saved in:
2
Exploring the mediating effect of team orientation on the relationship between market orientation and performance of Nigerian banks
Otache, Innocent
;
Kudu, Aliyu Mohammed
;
Usman, Timothy …
- In:
African journal of business and economic research : AJBER
17
(
2022
)
2
,
pp. 129-155
Persistent link: https://www.econbiz.de/10014325742
Saved in:
3
Navigating a global pandemic crisis through marketing agility : evidence from Italian B2B firms
Moi, Ludovica
;
Cabiddu, Francesca
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2022-2035
Persistent link: https://www.econbiz.de/10013455377
Saved in:
4
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
5
It's all about marketing! : exploring the social perception in the Italian context
Marino, Vittoria
;
Resciniti, Riccardo
;
D’Arco, Mario
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10012237288
Saved in:
6
Environmental orientation of consumer behavior: motivational component
Smerichevskyi, Serhii
;
Kniazieva, Tetiana
;
Kolbushkin, Yuriy
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
2
,
pp. 424-437
Persistent link: https://www.econbiz.de/10011986449
Saved in:
7
Customer experience management : toward implementing an evolving
marketing
concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
8
The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
Saved in:
9
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
10
Hyper-power, the
marketing
concept
and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
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