Das, Arindam (ed.); Chaudhuri, Himadri Roy (ed.); … - 2024
-- Postcolonial Marketing Communication: An Indian Perspective -- Postcolonial Branding – From the Subcontinent -- Subaltern Agencies … South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse … Global North discourse reinforcing hegemony, can be critiqued and deconstructed when subjected to postcolonial critical …