Postcolonial Marketing Communication : Images from the Margin
Year of publication: |
2024
|
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Other Persons: | Das, Arindam (ed.) ; Chaudhuri, Himadri Roy (ed.) ; Sandıkçı, Özlem (ed.) |
Publisher: |
2024.: Singapore : Springer Nature Singapore 2024.: Singapore : Imprint: Springer |
Subject: | Postcolonial | Marketing Communication | Consumer Culture | Consumer Research | Global South | Neocolonialism | Colonialism | Resistance | Subversion | Identity | Konsumentenverhalten | Consumer behaviour | Kolonialismus | Marketingmanagement | Marketing management | Globalisierung | Globalization |
Extent: | 1 Online-Ressource (XIII, 178 p. 20 illus., 13 illus. in color.) |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
ISBN: | 9789819702855 ; 9789819702848 ; 9789819702862 ; 9789819702879 |
Other identifiers: | 10.1007/978-981-97-0285-5 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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