//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"public service advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Public services
2
Werbewirkung
2
Werbung
2
public service advertising
2
Öffentliche Dienstleistung
2
Benefit effects
1
Cognition
1
Cognitive response
1
Information processes
1
Kognition
1
PSAs
1
Promotional campaigns
1
Public service advertising
1
SPAR-4-SLR protocol
1
Savings
1
Social norm
1
Soziale Norm
1
Sparen
1
Special Olympics
1
Sport event
1
Sportveranstaltung
1
ad recognition
1
energy efficiency
1
financial responsibility
1
literature review
1
media campaign
1
moderated regression
1
public service advertising effectiveness
1
public service announcements
1
social norm effects
1
tween audience
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Undetermined
1
Author
All
Agyeman, Yaw
1
Barber, Erin
1
Bertrand, Jane T.
1
Chitiyo, Morgan
1
Goldman, Patty
1
Harindranath, R. M.
1
Nandakumar, Nachiketas
1
Park, Meungguk
1
Pastore, Donna L.
1
Sivakumaran, Bharadhwaj
1
Srivastava, Ekta
1
Turner, Brian A.
1
Yoh, Taeho
1
Yoon, Hye Jin
1
Zhivan, Natalia
1
more ...
less ...
Published in...
All
Evaluation Review
1
International journal of consumer studies
1
International journal of sports marketing & sponsorship
1
Journal of nonprofit & public sector marketing
1
Source
All
ECONIS (ZBW)
3
RePEc
1
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Public service announcements : a literature review and way forward
Sivakumaran, Bharadhwaj
;
Harindranath, R. M.
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2451-2478
Persistent link: https://www.econbiz.de/10014427320
Saved in:
2
Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
Saved in:
3
Information processing of audiences exposed to
public
service
advertising
messages for Special Olympics : a cognitive response approach
Park, Meungguk
;
Turner, Brian A.
;
Pastore, Donna L.
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 277-298
Persistent link: https://www.econbiz.de/10011607959
Saved in:
4
Evaluation of the “Lose Your Excuseâ€
Public
Service
Advertising
Campaign for Tweens to Save Energy
Bertrand, Jane T.
;
Goldman, Patty
;
Zhivan, Natalia
; …
- In:
Evaluation Review
35
(
2011
)
5
,
pp. 455-489
This study evaluates the 2008–2009 “Lose your Excuseâ€
public
service
advertising
(PSA) campaign on energy …
Persistent link: https://www.econbiz.de/10011136519
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->