Public service announcements : a literature review and way forward
Year of publication: |
2023
|
---|---|
Authors: | Sivakumaran, Bharadhwaj ; Harindranath, R. M. ; Nandakumar, Nachiketas ; Srivastava, Ekta |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 6, p. 2451-2478
|
Subject: | literature review | public service advertising | public service announcements | SPAR-4-SLR protocol |
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