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Search: subject_exact:"Öko-Marketing"
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Green marketing
402
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Journal of retailing and consumer services
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Business strategy and the environment
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International journal of hospitality management
10
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9
Marketing intelligence & planning
8
International journal of advertising : the review of marketing communications
7
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7
International journal of green economics : IJGE
7
Green marketing and environmental responsibility in modern corporations
6
Journal of Islamic marketing
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Journal of global marketing
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Asia Pacific journal of marketing and logistics
5
Journal of advertising research
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of travel and tourism marketing
5
The journal of business & industrial marketing
5
Asia-Pacific journal of business administration
4
Corporate social responsibility and environmental management
4
Driving green consumerism through strategic sustainability marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
4
International journal of economic perspectives : IJEP
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International journal of business excellence : IJBEX
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International journal of logistics : research and applications
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International journal of production economics
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of fashion marketing and management
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Journal of food products marketing
3
Journal of international consumer marketing
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ECONIS (ZBW)
402
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402
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1
Self-image and green buying intentions among university students : the role of environmental concern and social influence
Simiyu, Gabriel
;
Kariuki, Valentine W.
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 364-391
Persistent link: https://www.econbiz.de/10014574613
Saved in:
2
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
Saved in:
3
Promoting sustainable development : multiple mediation effects of green value co-creation and green dynamic capability between green market pressure and firm performance
Huang, Shi-Zheng
;
Tian, Hong-Hong
;
Onanong Cheablam
- In:
Corporate social responsibility and environmental management
31
(
2024
)
2
,
pp. 1063-1078
Persistent link: https://www.econbiz.de/10014507067
Saved in:
4
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
5
Special issue: green marketing : consumption and development of sustainable tourism and hospitality : editorial
Han, Heesup
;
Chua, Bee-Lia
;
Pipatpong Fakfare
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 451-452
Persistent link: https://www.econbiz.de/10014513660
Saved in:
6
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
7
Sustainability à la carte : a systematic review of green restaurant research : 2010-2023
Yong, Rachel Yuen May
;
Chua, Bee-Lia
;
Pipatpong Fakfare
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 508-537
Persistent link: https://www.econbiz.de/10014513666
Saved in:
8
Effects of green and circular products' features on consumers' choice of remanufactured smartphones
Kerber, Jaqueline Carneiro
;
Fettermann, Diego de Castro
; …
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 2331-2344
Persistent link: https://www.econbiz.de/10014514184
Saved in:
9
From green hype to green habits : understanding the factors that influence young consumers' green purchasing decisions
Lopes, João
;
Pinho, Micaela Moreira
;
Gomes, Sofia
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 2432-2444
Persistent link: https://www.econbiz.de/10014514265
Saved in:
10
How does green consumers' self-concept promote willingness to pay more? : a sequential mediation effect of green product virtue and green perceived value
Tawde, Swapnil Ganesh
;
Shabbir Husain RV
- In:
Journal of consumer behaviour
23
(
2024
)
4
,
pp. 2110-2129
Persistent link: https://www.econbiz.de/10014633943
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