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Search: subject_exact:"Erlebnismarketing"
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Event marketing
311
Event-Marketing
311
Consumer behaviour
113
Konsumentenverhalten
113
Sportveranstaltung
86
Großveranstaltung
85
Sport event
85
Big event
84
Tourismus
72
Tourism
70
Tourism industry
55
Tourismuswirtschaft
55
Holiday behaviour
54
Urlaubsverhalten
54
Customer satisfaction
53
Kundenzufriedenheit
53
Beziehungsmarketing
51
Relationship marketing
51
Veranstaltung
51
Tourismusmarketing
50
Event
49
Tourism marketing
49
Brand management
42
Markenführung
42
Deutschland
29
Germany
29
Sport
29
Sports
29
Brand image
28
Markenimage
28
Erlebnismarketing
26
Experiential marketing
24
Destination management
22
Destinationsmanagement
22
Netherlands
20
Niederlande
20
Dienstleistungsqualität
19
Service quality
19
Emotion
18
Regional development
18
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101
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Article
224
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99
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1
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208
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208
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16
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16
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13
Konferenzschrift
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Hochschulschrift
10
Collection of articles of several authors
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Case study
7
Fallstudie
7
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3
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2
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1
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English
247
German
78
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Zanger, Cornelia
12
Luppold, Stefan
7
Fairley, Sheranne
6
Taheri, Babak
5
Dams, Colja M.
4
Drengner, Jan
4
Holzbaur, Ulrich
4
Wong, IpKin Anthony
4
Batat, Wided
3
Gursoy, Dogan
3
O'Brien, Danny
3
Schnitzer, Martin
3
Thinius, Jochen
3
Untiedt, Jan
3
Ai, Chi-Han
2
Alexandris, Kostas
2
Armbrecht, John
2
Breyer-Mayländer, Thomas
2
Cai, Liping A.
2
Carlson, Jamie
2
Coppeneur-Gülz, Christian
2
Dias, Álvaro Lopes
2
Dolasinski, Mary Jo
2
Farrington, Thomas
2
Filo, Kevin
2
Fuglsang, Lars
2
Funk, Daniel C.
2
Glattes, Karin
2
Gori, Keith
2
Hassan, Azizul
2
Jahn, Steffen
2
Johanson, Misty
2
Jordan, Jeremy S.
2
Kashif Hussain
2
Kastner, Olga Louisa
2
Kelly, Donna M.
2
Kennell, James
2
Kennelly, Millicent
2
Kern, Katharina
2
King, Brian
2
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Springer Fachmedien Wiesbaden
14
Springer-Verlag GmbH
2
DGT Jahrestagung <24., 2021, Rust>
1
Deidesheimer Gespräche zur Tourismuswissenschaft <4., 2019, Deidesheim>
1
Edward Elgar Publishing
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Wissenschaftliche Konferenz Eventforschung <7., 2015, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <8., 2016, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
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SpringerLink / Bücher
42
International journal of event and festival management
23
Tourism management : research, policies, practice
16
Journal of travel and tourism marketing
12
Springer eBook Collection
12
International journal of contemporary hospitality management
11
Tourism management perspectives : TMP
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Markenkommunikation und Beziehungsmarketing
10
essentials
10
Journal of business research : JBR
8
Sport management review
7
Journal of sport management : the official journal of the North American Society of Sport Management
6
Journal of destination marketing & management
5
Journal of hospitality and tourism insights
5
Journal of retailing and consumer services
5
International journal of hospitality management
4
Research
4
Scandinavian journal of hospitality and tourism
4
Springer eBook Collection / Business and Economics
4
Edward Elgar E-Book Archive
3
European Sport management quarterly : ESMQ
3
Event tourism in Asian countries : challenges and prospects
3
Journal of hospitality marketing & management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of vacation marketing
3
Sport, Business and Management : an international journal ; SBM
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
African journal of business and economic research : AJBER
2
Asia Pacific journal of marketing and logistics
2
BestMasters
2
Brand the Future : systematische Markenentwicklung im B2B
2
Essentials
2
Forschung und Praxis an der FHWien der WKW
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
Journal of marketing
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
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2
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ECONIS (ZBW)
324
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1
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324
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1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
Entrepreneurial responses to Covid-19 : the use of digital brand marketing events in the craft alcohol sector
Williams, Alistair
;
Atwal, Glyn
;
Bryson, Douglas
- In:
Strategic change
33
(
2024
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10014468971
Saved in:
3
How do gastronomic festivals trigger behavioral intentions? : the role of hedonic and eudaimonic well-being
Keskin, Emrah
;
Yayla, Ozgur
;
Sezen, Nevres
;
Dedeoğlu, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 986-1009
Persistent link: https://www.econbiz.de/10014526838
Saved in:
4
An epitome shift in consumer experience : the impact of metaverse on the retail sector
Kiruthiga, V.
;
Catherine, S.
- In:
Omnichannel approach to co-creating customer …
,
(pp. 77-86)
.
2024
Persistent link: https://www.econbiz.de/10014531499
Saved in:
5
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
6
A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
Saved in:
7
Encountering Irish traditional music through virtual space : the experience of FleadhFest 2021
Pessina, Leandro
- In:
International journal of event and festival management
15
(
2024
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10014535281
Saved in:
8
Experience, satisfaction and loyalty in the context of online music festivals in China
Wang, Rachel
;
Codina, Rosa
;
Sun, Yan
;
Ding, Xiaoyu
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 228-248
Persistent link: https://www.econbiz.de/10014535996
Saved in:
9
Experiential effects on mass sport participants' event satisfaction and behavioral intentions : examining sensory, affective, behavioral, intellectual and relational dimensions
Lianopoulos, Yannis
;
Kotsi, Nikoleta
;
Karagiorgos, Thomas
; …
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 270-292
Persistent link: https://www.econbiz.de/10014536010
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10
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
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