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Search: subject_exact:"Relationship marketing"
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Relationship marketing
9,174
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8,449
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863
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863
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859
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858
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835
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833
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708
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696
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538
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27
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23
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22
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19
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19
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19
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19
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14
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European Health Care Conference <2, 2011, Hamburg>
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ICORIA <17., 2018, Valencia>
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International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
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SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
243
International journal of hospitality management
190
The journal of services marketing
122
European Journal of Marketing
107
Journal of Business & Industrial Marketing
104
Journal of strategic marketing
101
The journal of business & industrial marketing
98
Journal of the Academy of Marketing Science
91
Journal of hospitality marketing & management
80
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
The service industries journal
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Journal of Services Marketing
76
Journal of travel and tourism marketing
76
Service business
76
Tourism management : research, policies, practice
74
The journal of product & brand management
73
Springer eBook Collection / Business and Economics
69
International Journal of Bank Marketing
68
Marketing intelligence & planning
64
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Marketing Intelligence & Planning
59
Journal of service management
56
The journal of brand management : an international journal
56
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
55
Journal of marketing
54
Journal of retailing
52
Services marketing quarterly
51
Technological forecasting & social change : an international journal
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of service research
50
Psychology & marketing
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
Journal of promotion management : innovations in planning and applied research
44
Journal of business-to-business marketing
43
European journal of marketing
42
European journal of operational research : EJOR
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
41
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1
Marketing of higher education institutes through the creation of positive learning experiences : analyzing the role of teachers' caring behaviors
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 116-135
Persistent link: https://www.econbiz.de/10014566950
Saved in:
2
Empowering AI companions for enhanced relationship marketing
Chaturvedi, Rijul
;
Verma, Sanjeev
;
Srivastava, Vartika
- In:
California management review
66
(
2024
)
2
,
pp. 65-90
Persistent link: https://www.econbiz.de/10014583870
Saved in:
3
Network behaviour for tourism business resilience
Sulhaini
;
Saufi, Akhmad
;
Herman, Lalu Edy
;
Scott, Noel
- In:
Tourism and hospitality research : THR
24
(
2024
)
3
,
pp. 431-446
Persistent link: https://www.econbiz.de/10014632187
Saved in:
4
Agri-food enterprises and relationship marketing during COVID-19 : a primary data research through commitment-trust theory
Apostolopoulos, Nikolaos
;
Kakouris, Alexandros
; …
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10014514533
Saved in:
5
Linking relationship marketing to customer loyalty in the e-banking context : the central role of customer satisfaction
Nam Hoai Nguyen
;
Dung Phuong Hoang
- In:
Gadjah Mada international journal of business
26
(
2024
)
1
,
pp. 109-140
Persistent link: https://www.econbiz.de/10014486995
Saved in:
6
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
7
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
8
Transfer of autonomous sensory meridian response (ASMR) to relationship marketing : potential effects on perceived customer intimacy
Pilny, Henrietta Leonie
;
Papen, Marie-Christin
; …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 29-61
Persistent link: https://www.econbiz.de/10013549033
Saved in:
9
The impact of celebrity endorsement on followers’ impulse purchasing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 338-358
Persistent link: https://www.econbiz.de/10013550348
Saved in:
10
It is not only a matter of masterpieces : masters of economic performances in US art museums' thanks to relationship marketing
Besana, Angela
;
Esposito, Annamaria
;
Vannini, Maria Cristina
- In:
International journal of entrepreneurship and small …
48
(
2023
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10014311161
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