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Search: subject_exact:"Web community"
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Social Web
8,529
Social web
8,529
Online-Marketing
3,027
Internet marketing
3,004
Consumer behaviour
2,653
Konsumentenverhalten
2,653
Social media
1,324
Viral marketing
1,159
Virales Marketing
1,158
Brand management
1,094
Markenführung
1,094
Beziehungsmarketing
1,074
Relationship marketing
1,074
Soziales Netzwerk
1,007
Social network
980
social media
951
Electronic Commerce
759
Online retailing
751
Online-Handel
751
E-commerce
748
Digitalisierung
638
Digitization
632
Markenimage
631
Brand image
628
Customer integration
437
Kundenintegration
437
Digital platform
400
Digitale Plattform
397
Internet
388
Öffentlichkeitsarbeit
359
Public relations
354
Advertising effects
343
Werbewirkung
343
Social relations
329
Soziale Beziehungen
329
Advertising
315
Twitter
312
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309
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309
Facebook
300
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4,446
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7,617
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912
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6,885
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6,885
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740
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740
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137
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103
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103
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70
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41
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41
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37
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30
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7
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7
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7
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7
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4
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3
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2
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1
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English
8,267
German
264
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Dwivedi, Yogesh Kumar
22
Martínez-López, Francisco J.
21
Loureiro, Sandra Maria Correia
20
Hajli, Nick
19
Law, Chun Hung Roberts
19
Qiu, Liangfei
17
Filieri, Raffaele
16
Harrigan, Paul
15
Rita, Paulo
15
Vrontis, Demetris
15
Agnihotri, Raj
14
Dhir, Amandeep
14
Laurell, Christofer
14
Rana, Nripendra P.
14
Ozuem, Wilson
13
Schaarschmidt, Mario
13
Bigné Alcañiz, J. Enrique
12
Dennis, Alan
12
Kreutzer, Ralf T.
12
Thaichon, Park
12
Akram, Umair
11
Etter, Michael
11
Hollebeek, Linda D.
11
Itani, Omar S.
11
Kumar, Vikas
11
Adeola, Ogechi
10
Gázquez-Abad, Juan Carlos
10
Hinson, Robert
10
Sandström, Christian
10
Shokouhyar, Sajjad
10
Brem, Alexander
9
Foroudi, Pantea
9
Gloor, Peter A.
9
Kuchler, Theresa
9
Kunkel, Thilo
9
Liang, Sai
9
Stroebel, Johannes
9
Tan, Yong
9
Veloutsou, Cleopatra
9
Whinston, Andrew B.
9
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IGI Global
108
Springer Fachmedien Wiesbaden
67
National Bureau of Economic Research
10
World Bank Group
9
Springer-Verlag GmbH
7
Edward Elgar Publishing
6
OECD
6
Springer Gabler <Firma>
5
Springer International Publishing
4
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Healthcare Information and Management Systems Society
2
Technische Universität Braunschweig
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Annual International Research Conference of Symbiosis Institute of Management Studies <12., 2021, Online>
1
Berlin Digital Conference / Annual Conference <1., 2018, Berlin>
1
Berlin Digital Conference / Annual Conference <2., 2019, Berlin>
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
De Gruyter Oldenbourg
1
Dgroup
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
ICORIA <16., 2017, Gent>
1
IEA
1
IT4Fashion <6., 2016, Florenz>
1
Information Resources Management Association
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Association for Media and Communication Research
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Business Intelligence and Modelling <9., 2021, Athen>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
International Energy Agency
1
International Scientific-Practical Conference <2021, Online>
1
International Scientific-Practical Conference <2022, Online>
1
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Published in...
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Journal of business research : JBR
384
Technological forecasting & social change : an international journal
226
Journal of retailing and consumer services
202
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
175
SpringerLink / Bücher
136
Information systems research : ISR
96
Journal of management information systems : JMIS
93
International journal of internet marketing and advertising : IJIMA
90
Industrial marketing management : the international journal for industrial and high-tech firms
86
Tourism management : research, policies, practice
86
International journal of advertising : the review of marketing communications
84
Springer eBook Collection
80
Journal of promotion management : innovations in planning and applied research
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International journal of hospitality management
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Electronic commerce research
59
Journal of marketing communications
59
The journal of product & brand management
56
Journal of internet commerce
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
50
Business horizons
48
Discussion papers / CEPR
48
Journal of information & knowledge management : JIKM
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
The journal of brand management : an international journal
45
Finance research letters
43
Journal of travel and tourism marketing
43
Psychology & marketing
43
MIS quarterly
42
International journal of contemporary hospitality management
39
Journal of marketing
38
Journal of strategic marketing
38
Asia Pacific journal of marketing and logistics
37
International journal of business information systems : IJBIS
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Corporate communications : an international journal
36
International journal of consumer studies
36
Marketing intelligence & planning
35
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Source
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ECONIS (ZBW)
8,529
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1
Instagram travel influencers coping with COVID-19 travel disruption
Kirilenko, Andrei
;
Emin, Katarzyna
;
Tavares, Karen C. N.
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 119-146
Persistent link: https://www.econbiz.de/10014452349
Saved in:
2
Big data analytics of online news to explore destination image using a comprehensive deep-learning approach : a case from Mexico
Guerrero-Rodríguez, Rafael
;
Álvarez-Carmona, Miguel Á.
; …
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 147-182
Persistent link: https://www.econbiz.de/10014452354
Saved in:
3
Does algorithmic filtering lead to filter bubbles in online tourist information searches?
Gong, Yaqi
;
Schroeder, Ashley
;
Pan, Bing
;
Sundar, S. Shyam
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 183-217
Persistent link: https://www.econbiz.de/10014452362
Saved in:
4
The internet use, social networks, and entrepreneurship : evidence from China
Wang, Jun
;
Hu, Yong
;
Xiong, Jie
- In:
Technology analysis & strategic management
36
(
2024
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10014450837
Saved in:
5
A multi-level perspective on innovation intermediaries : the case of the diffusion of digital technologies in healthcare
Abi Saad, Elie
;
Tremblay, Nathalie
;
Agogué, Marine
- In:
Technovation : an international journal of technical …
129
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014451459
Saved in:
6
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
7
Content moderation on social media : constructing accountability in the digital space
Clune, Conor
;
McDaid, Emma
- In:
Accounting, auditing & accountability journal
37
(
2024
)
1
,
pp. 257-279
Persistent link: https://www.econbiz.de/10014474540
Saved in:
8
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
9
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
10
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
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