//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"AMA Winter Academic Conference <2020, San Diego, Calif.>"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Lieferantenmanagement"
~subject:"Unternehmenserfolg"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Internet marketing
Lieferantenmanagement
Unternehmenserfolg
B-to-B-Marketing
1
Beziehungsmarketing
1
Business-to-business marketing
1
Consumer behaviour
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Markenführung
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
New product development
1
Online-Marketing
1
Produktentwicklung
1
Relationship marketing
1
Selling
1
Verkauf
1
Welt
1
World
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Konferenzschrift
1
Language
All
English
1
Author
All
Ferrell, Odies C.
1
Lukas, Bryan A.
1
Institution
All
AMA Winter Academic Conference <2020, San Diego, Calif.>
American Marketing Association
11
Information Resources Management Association
7
IGI Global
5
Springer Fachmedien Wiesbaden
5
Gesellschaft zur Erforschung des Markenwesens
3
Haufe-Lexware GmbH & Co. KG
3
Verlag Dr. Kovač
3
Berliner Wissenschafts-Verlag
2
Books on Demand GmbH <Norderstedt>
2
Campus Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
UVK Verlagsgesellschaft mbH
2
Wiley-VCH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2021, Online>
1
BusinessVillage GmbH
1
Cranfield School of Management
1
De Gruyter Oldenbourg
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Deutsches Institut für Normung
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
1
Freie Universität Berlin / Institut für Marketing
1
Freie Universität Berlin / Marketing-Department
1
Goethe-Universität Frankfurt am Main
1
ICORIA <12., 2013, Zagreb>
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
MITP Verlags-GmbH & Co. KG
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->