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~institution:"AMA Winter Academic Conference <2021, Online>"
~institution:"European Advertising Academy"
~institution:"European Society for Opinion and Marketing Research"
~institution:"Verlag Dr. Kovač"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
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Search: subject_exact:"Marketing mix"
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Unternehmenserfolg
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Marketing management
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Marketingmanagement
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6
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5
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Advertising
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15.09.1991
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06.11.1985
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11.05.1992
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AMA Winter Academic Conference <2021, Online>
European Advertising Academy
European Society for Opinion and Marketing Research
Verlag Dr. Kovač
American Marketing Association
4
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4
Cornell University / Department of Agricultural Economics
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IGI Global
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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ICC Deutschland Internationale Handelskammer
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International Conference on Marketing and Development
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
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Marx Károly Közgazdaságtudományi Egyetem <Budapest>
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Melbourne Business School
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Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
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ECONIS (ZBW)
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
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2
Die (Re-)Positionierung des Marketing - Führungsleitbild oder Abteilung? : qualitativ- und quantitativ-empirische Analysen zu den Rollen von Marktorientierung und Marketingabteilun...
Benthaus, Stefan
-
2018
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011882331
Saved in:
3
Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
Saved in:
4
Firm-level strategic orientation and performance : a synthesis and extension of the knowledge base on entrepreneurial, market and learning orientation
Stettler, Tatiana R.
-
2015
Persistent link: https://www.econbiz.de/10013432280
Saved in:
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
Saved in:
6
ESOMAR Conference on: America, Japan and EC '92, the Prospects for Marketing, Advertising and Research : Venice (Italy), 18th - 20th June 1990
1990
Persistent link: https://www.econbiz.de/10000823049
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