Extent: | XI, 330 S. 33 schw.-w. Ill 210 mm x 148 mm |
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Series: | Advances in advertising research. - Wiesbaden : Springer Gabler, ZDB-ID 2563227-9. - Vol. 5 |
Conferences: | ICORIA ; 12 (Zagreb) : 2013.06.27-29 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Enth. zahlr. Beitr. 201501 |
ISBN: | 3-658-08131-7 ; 978-3-658-08131-7 ; 978-3-658-08132-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010458141