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~institution:"AMA Winter Academic Conference <2021, Online>"
~institution:"European Advertising Academy"
~institution:"Verlag Dr. Kovač"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
~type_genre:"Sammelwerk"
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Unternehmenserfolg
Werbung
Advertising
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Marketing management
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Marketingmanagement
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Advertising effects
1
Corporate Social Responsibility
1
Internet marketing
1
Marketing theory
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Marketingtheorie
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Online-Marketing
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Soziale Software
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Bušljeta Banks, Ivana
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Eisend, Martin
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AMA Winter Academic Conference <2021, Online>
European Advertising Academy
Verlag Dr. Kovač
American Marketing Association
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
European Society for Opinion and Marketing Research
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
International Conference on Marketing and Development
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
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Marx Károly Közgazdaságtudományi Egyetem <Budapest>
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Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
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NWB Verlag
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Oblast Orel
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Springer Fachmedien Wiesbaden
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Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
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Summer Educators' Conference <2012, Chicago, Ill.>
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European Advertising Academy
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ECONIS (ZBW)
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Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
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2015
Persistent link: https://www.econbiz.de/10010458141
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2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
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