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~institution:"AMA Winter Academic Conference <2021, Online>"
~institution:"Markendialog <12, 2008, Berlin>"
~institution:"NetLibrary, Inc"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
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Search: subject:"Brand Management"
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Brand management
9
Markenführung
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8
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8
Markenpolitik
7
Brand image
4
Markenimage
4
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4
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3
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Welt
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1
Dienstleistungsmarketing
1
Dienstleistungssektor
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Internet marketing
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Kind <8-14 Jahre>
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Market power
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Baker, Stacey Menzel
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AMA Winter Academic Conference <2021, Online>
Markendialog <12, 2008, Berlin>
NetLibrary, Inc
Springer Fachmedien Wiesbaden
11
Information Resources Management Association
6
Verlag Dr. Kovač
4
American Marketing Association
3
National Bureau of Economic Research
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Universität Hannover / Institut für Marketing & Management
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Chartered Institute of Marketing
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Haufe-Lexware GmbH & Co. KG
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
2
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003738747
Saved in:
3
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
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