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~institution:"AMA Winter Academic Conference <2023, Nashville, Tenn.>"
~institution:"Springer Fachmedien Wiesbaden"
~language:"eng"
~subject:"Communication"
~subject:"Digitization"
~subject:"E-commerce"
~type:"book"
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AMA Winter Academic Conference <2023, Nashville, Tenn.>
Springer Fachmedien Wiesbaden
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
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AMA Winter Academic Conference <2023, Online>
;
AMA …
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…
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2023
Persistent link: https://www.econbiz.de/10014285539
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Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285548
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3
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014286558
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4
User-oriented appropriateness : a theoretical model of written text on facebook for improved PR communication
Gust, Benjamin
-
2020
Persistent link: https://www.econbiz.de/10012210631
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5
Precarity within the digital age : media change and social insecurity
Heidkamp-Kergel, Birte
(
ed.
);
Kergel, David
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011623595
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