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~institution:"AMA Winter Academic Conference <2023, Online>"
~subject:"Social web"
~subject:"Viral marketing"
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Social web
Viral marketing
Artificial intelligence
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Digitalisierung
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Marketing
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Lisjak, Monika
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Umashankar, Nita
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AMA Winter Academic Conference <2023, Online>
IGI Global
108
Springer Fachmedien Wiesbaden
72
National Bureau of Economic Research
49
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
Edward Elgar Publishing
7
Friedrich-Schiller-Universität Jena
7
OECD
7
Springer-Verlag GmbH
7
World Bank
7
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Springer International Publishing
5
Technische Universität Dresden
5
epubli GmbH
5
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
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Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
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Dgroup
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Droemer Verlag
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ECONIS (ZBW)
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Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285539
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Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285548
Saved in:
3
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014286558
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