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~institution:"AMACOM"
~person:"Schaffir, Kurt H."
~subject:"Betriebsnachrichtenwesen"
~subject:"IT-gestütztes Marketing"
~subject:"Marketingmanagement"
~subject:"Supplier relationship management"
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Betriebsnachrichtenwesen
IT-gestütztes Marketing
Marketingmanagement
Supplier relationship management
Beziehungsmarketing
1
Computer-assisted marketing
1
IT management
1
IT-Management
1
Information system
1
Informationssystem
1
Market research
1
Marketing management
1
Marketing theory
1
Marketingtheorie
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Marktforschung
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Relationship marketing
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Vereinigte Staaten
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English
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Schaffir, Kurt H.
Bacon, Terry R.
2
Pugh, David G.
1
Pugh, David George
1
Trentin, H. George
1
Institution
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AMACOM
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ECONIS (ZBW)
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Marketing information systems
Schaffir, Kurt H.
;
Trentin, H. George
-
1973
Persistent link: https://www.econbiz.de/10013535197
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