Marketing information systems
Year of publication: |
1973
|
---|---|
Authors: | Schaffir, Kurt H. ; Trentin, H. George |
Institutions: | AMACOM (contributor) |
Publisher: |
New York : AMACOM |
Subject: | Marktforschung | Betriebsnachrichtenwesen | Vereinigte Staaten | Informationssystem | Information system | IT-gestütztes Marketing | Computer-assisted marketing | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Market research | IT-Management | IT management | Beziehungsmarketing | Relationship marketing |
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