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~institution:"AMACOM"
~source:"econis"
~subject:"Marketingtheorie"
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Marketingtheorie
Marketing management
6
Marketingmanagement
6
Beziehungsmarketing
2
Competitive strategy
2
Market research
2
Marketing
2
Marktforschung
2
Relationship marketing
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Wettbewerbsstrategie
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Betriebsnachrichtenwesen
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Brand
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Computer-assisted marketing
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Consumer behaviour
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Effizienz
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Geschichte
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IT management
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IT-Management
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IT-gestütztes Marketing
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Information system
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Informationssystem
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Innovation
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Konsumentenverhalten
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Markenartikel
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Marketing theory
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Mobile communications
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Mobile phone
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Mobilkommunikation
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Nokia Telecommunications
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Organisation
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Organisationssoziologie
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Organisationsverhalten
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Organisatorischer Wandel
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Organizational change
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Organizational sociology
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Schaffir, Kurt H.
1
Trentin, H. George
1
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AMACOM
American Marketing Association
26
Springer Fachmedien Wiesbaden
3
Springer Gabler <Firma>
2
AMA Summer Academic Conference <2021, Online>
1
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
Cranfield School of Management
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
Institute for the Study of Business Markets
1
Institute of Practitioners in Advertising <London>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marketing Science Institute <Cambridge, Mass.>
1
National Council of Applied Economic Research
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
Tūran Universitetí
1
USA / Department of Agriculture
1
Universität Siegen / Lehrstuhl für Marketing
1
Universität St. Gallen / Institut für Marketing und Handel
1
Univerzita Komenského v Bratislave / Katedra marketingu
1
Winter Educators' Conference <1990, Scottsdale, Ariz.>
1
Winter Educators' Conference <1991, Orlando, Fla.>
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
Winter Educators' Conference <1995, La Jolla, Calif.>
1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
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ECONIS (ZBW)
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Marketing information systems
Schaffir, Kurt H.
;
Trentin, H. George
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1973
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