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~institution:"Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Relationship marketing"
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Konsumentenverhalten
Markenartikel
Relationship marketing
11.07.1985
1
Chicago <Ill., 1985>
1
Consumer behaviour
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Kongress
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Psychology of advertising
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Cafferata, Patricia
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Tybout, Alice M.
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Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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American Marketing Association
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Information Resources Management Association
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IGI Global
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Deutscher Dialogmarketing Verband
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Axel-Springer-Verlag
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Fördergesellschaft Marketing an der Universität Augsburg
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Friedrich-Schiller-Universität Jena
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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Cognitive and affective responses to advertising : [Fourth Annual Advertising and Consumer Psychology Conference ; held in Chicago, Ill., July 11-12, 1985]
Cafferata, Patricia
(
ed.
);
Tybout, Alice M.
(
contributor
)
-
1989
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