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~institution:"American Marketing Association"
~institution:"Center for Economic Analysis <Boulder, Colo.>"
~subject:"Markenartikel"
~subject:"USA"
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Markenartikel
USA
Marketing management
58
Marketingmanagement
58
Marketing
37
Consumer behaviour
26
Konsumentenverhalten
26
Marketing theory
26
Marketingtheorie
26
Theorie
17
Theory
17
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17
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15
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14
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10
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10
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9
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9
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8
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6
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1
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1
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1
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1
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1
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1
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1
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1
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1
Krishnan, Ram
1
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1
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1
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1
Moore, Marian C.
1
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1
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1
Perreault, William D.
1
Puttitanun, Thitima
1
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1
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1
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1
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1
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American Marketing Association
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52
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14
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10
USA / General Accounting Office
10
OECD
9
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7
Gesellschaft zur Erforschung des Markenwesens
6
Books on Demand GmbH <Norderstedt>
5
Resources for the Future, Inc.
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American Management Association
4
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4
FinanzBuch Verlag
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INSEAD
4
Northern Ireland Assembly
4
Verlag Dr. Kovač
4
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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ECONIS (ZBW)
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1
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
2
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
3
The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe
-
2000
's competitive global marketplace by creating an effective, integrated
strategy
involving advertising, marketing, publicity, and …
Persistent link: https://www.econbiz.de/10011479614
Saved in:
4
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
5
Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
Saved in:
6
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
7
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
8
Intellectual property rights and multinational firms modes of entry
Puttitanun, Thitima
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001726614
Saved in:
9
Do households vote with their feet?
Gauzshtein, Valeriy D.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001726639
Saved in:
10
Marketing strategies for a tough environment
LaPlaca, Peter L.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10001477616
Saved in:
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