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~institution:"American Marketing Association"
~institution:"Chartered Institute of Marketing"
~subject:"Markenartikel"
~subject:"USA"
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Markenartikel
USA
Marketing management
65
Marketingmanagement
65
Marketing
43
Consumer behaviour
26
Konsumentenverhalten
26
Marketing theory
26
Marketingtheorie
26
Theorie
18
Theory
18
United States
17
Marktforschung
15
Market research
14
Beziehungsmarketing
11
Relationship marketing
11
Selling
10
Verkauf
10
Internet marketing
8
Online-Marketing
8
International marketing
6
Internationales Marketing
6
Brand management
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Markenführung
5
Welt
5
World
5
Absatz
4
Strategisches Management
4
Werbung
4
Advertising
3
Strategic management
3
Absatzplanung
2
International market entry
2
Internationaler Markteintritt
2
Internet
2
Knowledge management
2
Wissensmanagement
2
03.12.1989
1
15.09.1991
1
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1
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18
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Collection of articles of several authors
7
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7
Sammelwerk
7
Conference proceedings
5
Graue Literatur
4
Non-commercial literature
4
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English
18
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Balazs, Anne L.
1
Bartels, Robert D. W.
1
Belk, Russell W.
1
Brady, Michael K.
1
Cron, William L.
1
Douglas, Susan P.
1
Egan, Colin
1
Henderson, Geraldine Rosa
1
Kerin, Roger A.
1
King, Robert L.
1
Krishnan, Ram
1
LaPlaca, Peter L.
1
Lusch, Robert F.
1
Marconi, Joe
1
Moore, Marian C.
1
Murphy, Patrick E.
1
O'Regan, Rob
1
Perreault, William D.
1
Schewe, Charles D.
1
Shimp, Terence A.
1
Viswanathan, Madhu
1
Workman, John P.
1
Yeshin, Tony
1
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American Marketing Association
Chartered Institute of Marketing
National Bureau of Economic Research
52
IGI Global
42
NetLibrary, Inc
14
Springer Fachmedien Wiesbaden
14
Edward Elgar Publishing
10
USA / General Accounting Office
10
OECD
9
Information Resources Management Association
7
Gesellschaft zur Erforschung des Markenwesens
6
Books on Demand GmbH <Norderstedt>
5
Resources for the Future, Inc.
5
American Management Association
4
Cornell University / Department of Agricultural Economics
4
FinanzBuch Verlag
4
INSEAD
4
Northern Ireland Assembly
4
Verlag Dr. Kovač
4
Brookings Institution
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Global Environmental Management Initiative <Washington, DC>
3
Haufe-Lexware GmbH & Co. KG
3
USA / Congress / Budget Office
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Berkeley Round Table on the International Economy
2
Bureau of Economic and Business Research <Champaign, Ill.>
2
Center for Economic Analysis <Boulder, Colo.>
2
Conference Board
2
Conference on Research in Income and Wealth
2
Deutschland / Bundeswehr / Universität Hamburg
2
Ekonomiska forskningsinstitutet <Stockholm>
2
Erasmus Research Institute of Management
2
European Foundation for the Improvement of Living and Working Conditions
2
European Society for Opinion and Marketing Research
2
European University Institute / Department of Economics
2
Federal Reserve Bank of Chicago
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
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Series / American Marketing Association
7
AMA educators' proceedings
5
Proceedings series / American Marketing Association
2
CIM professional development series
1
EBSCOhost eBook Collection
1
Fall conference / Proceedings
1
Marketing knowledge series
1
Proceedings of the ... AMA annual marketing conference
1
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ECONIS (ZBW)
18
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1
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
2
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
3
The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe
-
2000
's competitive global marketplace by creating an effective, integrated
strategy
involving advertising, marketing, publicity, and …
Persistent link: https://www.econbiz.de/10011479614
Saved in:
4
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
5
Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
Saved in:
6
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
7
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
8
Marketing strategies for a tough environment
LaPlaca, Peter L.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10001477616
Saved in:
9
Integrated marketing communications : the holistic approach
Yeshin, Tony
-
1998
Persistent link: https://www.econbiz.de/10000684189
Saved in:
10
The CIM handbook of strategic marketing
Egan, Colin
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000630072
Saved in:
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