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~institution:"American Marketing Association"
~institution:"Fördergesellschaft Marketing an der Universität Augsburg"
~institution:"Information Resources Management Association"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Markenartikel
10
Brand
8
Brand management
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Online-Marketing
4
Welt
4
World
4
Consumer behaviour
3
Internet marketing
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Marketing
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Theorie
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Theory
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Advertising
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Beziehungsmarketing
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Brand image
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Consumer goods marketing
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Corporate culture
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Lieferantenmanagement
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Marketingmanagement
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American Marketing Association
Fördergesellschaft Marketing an der Universität Augsburg
Information Resources Management Association
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
3
Europäische Kommission
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Verlag Dr. Kovač
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AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Athens Institute for Education and Research
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Center for Economic Research <Tilburg>
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Center of Market Oriented Product and Production Management
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Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
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Egmont-Ehapa-Verlag <Stuttgart>
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Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
NetLibrary, Inc
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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World Advertising Research Center <Henley-on-Thames>
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Brand culture and identity ; Volume 3
Information Resources Management Association
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2019
Persistent link: https://www.econbiz.de/10011918572
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Brand culture and identity ; Volume 1
Information Resources Management Association
-
2019
Persistent link: https://www.econbiz.de/10011918589
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3
Brand culture and identity ; Volume 2
Information Resources Management Association
-
2019
Persistent link: https://www.econbiz.de/10011918593
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