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~institution:"American Marketing Association"
~institution:"Munich Economic Summit"
~language:"eng"
~language:"und"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
~type_genre:"Elektronischer Datenträger"
~type_genre:"Konferenzschrift"
~type_genre:"Lehrbuch"
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Marketing
60
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42
Marketingmanagement
42
Marketingtheorie
34
Marketing theory
32
Consumer behaviour
28
Konsumentenverhalten
28
Marktforschung
19
Market research
16
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Sinn, Hans-Werner
4
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3
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Cross, Samantha N. N.
3
Epp, Amber M.
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Flynn, Andrea Godfrey
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Gielens, Katrijn
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Grewal, Dhruv
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3
Bernhardt, Kenneth L.
2
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2
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2
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Jaworski, Bernard J.
2
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Reiter, Dieter
2
Schaefer, Michael
2
Stewart, David W.
2
Varadarajan, Rajan
2
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2
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1
Allen, Chris T.
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Alvarez Mourey, James
1
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1
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1
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1
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American Marketing Association
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976
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291
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289
Organisation for Economic Co-operation and Development
259
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228
Edward Elgar Publishing
190
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190
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190
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181
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177
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161
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111
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103
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102
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102
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100
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99
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95
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92
UNIDO
87
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84
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83
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81
Weltgesundheitsorganisation
77
World Trade Organization
76
CESifo GmbH
75
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74
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70
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70
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CESifo forum : a bi-monthly journal on European economic issues
22
Marketing theory and applications
16
Proceedings series / American Marketing Association
13
Series / American Marketing Association
8
AMA educators' proceedings
5
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2
2004 AMA educators' proceedings
1
2005 AMA educators' proceedings
1
2006 AMA educators' proceedings
1
2007 AMA educators' proceedings
1
2008 AMA educators' proceedings
1
AMA educators proceedings
1
AMA proceedings series
1
Business proceedings / American Marketing Association
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1
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ECONIS (ZBW)
116
USB Cologne (EcoSocSci)
24
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1
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
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2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
2
Unlocking our potential ; Part 1 of 2
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
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2024
Persistent link: https://www.econbiz.de/10014550889
Saved in:
3
Unlocking our potential ; Part 1 of 2
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550946
Saved in:
4
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285539
Saved in:
5
Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285548
Saved in:
6
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014286558
Saved in:
7
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
8
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
9
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
10
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
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