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~institution:"American Marketing Association"
~institution:"Munich Economic Summit"
~language:"eng"
~subject:"Digitalisierung"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Elektronischer Datenträger"
~type_genre:"Konferenzschrift"
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Digitalisierung
Marketing
56
Marketing management
43
Marketingmanagement
43
Marketingtheorie
35
Marketing theory
33
Consumer behaviour
29
Konsumentenverhalten
29
Marktforschung
18
Market research
16
Welt
15
World
15
USA
14
United States
13
Verkauf
13
Selling
12
Theorie
11
Theory
11
Corporate Social Responsibility
8
Corporate social responsibility
8
Digitization
8
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Werbung
8
Beziehungsmarketing
7
Internationales Marketing
7
Relationship marketing
7
Absatz
6
EU countries
6
EU-Staaten
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International marketing
6
Kongress
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Advertising
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Artificial intelligence
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Article in journal
Collection of articles of several authors
Elektronischer Datenträger
Konferenzschrift
Language
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English
Author
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Blanchard, Simon
3
Epp, Amber M.
3
Lisjak, Monika
3
Mallapragada, Girish
3
Umashankar, Nita
3
Baker, Stacey Menzel
2
Im, Subin
2
Malter, Alan J.
2
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American Marketing Association
Munich Economic Summit
Springer Fachmedien Wiesbaden
10
Varazdin Development and Entrepreneurship Agency
6
Sveučilište Sjever
5
Technische Universität Hamburg / Institut für Logistik und Unternehmensführung
5
Technische Universität Hamburg / Institute of Human Resource Management and Organizations
5
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
International Telecommunications Society
3
Nomos Verlagsgesellschaft
3
Peter Lang GmbH
3
Scientific and Practical Forum Industry, Science, Competences, Integration <2019, Moskau>
3
AMA Winter Academic Conference <2021, Online>
2
Asian Development Bank
2
Goethe-Universität Frankfurt am Main
2
Hamburg International Conference of Logistics <2018, Hamburg>
2
Hamburg International Conference of Logistics <2019, Hamburg>
2
Hanns-Seidel-Stiftung / Büro Bulgarien
2
Institut za ikonomičeska politika
2
International Conference on Digital Libraries <2013, Delhi>
2
International Conference on Strategic Innovative Marketing and Tourism <7., 2018, Athenian Riviera>
2
ItAIS <18., 2021, Trient>
2
Magyar Nemzeti Bank <Budapest>
2
Nihon-Bōeki-Shinkōkai / Overseas Research Department
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Standing Workgroup on Creative Industries <Veranstaltung> <2017, Frederiksberg>
2
Technische Universität Hamburg / Institut für Maritime Logistik
2
AMA Winter Academic Conference <2019, Austin, Tex.>
1
Annual Business Administration Conference (ABAC) on Digital Challenges and Strategies in a Post-Pandemic World <2., 2021, Istanbul>
1
Annual International Scientific Conference "Digital Transformation in Industry: Trends, Management, Strategies" <4., 2022, Jekaterinburg>
1
Annual International Scientific Conference “Digital Transformation in Industry: Trends, Management, Strategies” <3., 2021, Online>
1
Annual Public Policy Conference <4., 2018, Manila>
1
Arbeitsgemeinschaft für Marketing
1
Association of Italian Organization Studies Academics / Annual workshop <21., 2020, Mailand>
1
Azärbaycan Dövlät İqtisad Universiteti <Baku>
1
BMEB International Conference <16., 2022, Semarang>
1
Balkan Conference on Operational Research <14., 2020, Online>
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Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
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Lisjak, Monika
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AMA Winter Academic Conference <2023, Online>
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AMA …
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2023
Persistent link: https://www.econbiz.de/10014285539
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Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
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Lisjak, Monika
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AMA Winter Academic Conference <2023, Online>
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2023
Persistent link: https://www.econbiz.de/10014285548
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Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
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Lisjak, Monika
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AMA Winter Academic Conference <2023, Online>
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2023
Persistent link: https://www.econbiz.de/10014286558
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The human side of marketing in age of digital transformation ; Volume 1 of 2
Malter, Alan J.
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Baker, Stacey Menzel
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AMA Winter Academic Conference <2021, Online>
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American …
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2021
Persistent link: https://www.econbiz.de/10012880706
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The human side of marketing in age of digital transformation ; Volume 2 of 2
Malter, Alan J.
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Baker, Stacey Menzel
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AMA Winter Academic Conference <2021, Online>
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American …
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2021
Persistent link: https://www.econbiz.de/10012880719
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Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
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Epp, Amber M.
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AMA Summer Academic Conference: Bridging Gaps Marketing …
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2020
Persistent link: https://www.econbiz.de/10012549257
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Bridging gaps: marketing in an age of disruption ; Part 1
Blanchard, Simon
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Epp, Amber M.
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AMA Summer Academic Conference: Bridging Gaps Marketing …
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2020
Persistent link: https://www.econbiz.de/10012549258
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Bridging gaps: marketing in an age of disruption ; Part 2
Blanchard, Simon
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Epp, Amber M.
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AMA Summer Academic Conference: Bridging Gaps Marketing …
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2020
Persistent link: https://www.econbiz.de/10012549276
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