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~institution:"American Marketing Association"
~institution:"Munich Economic Summit"
~language:"eng"
~subject:"Internet marketing"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Elektronischer Datenträger"
~type_genre:"Konferenzschrift"
~type_genre:"Lehrbuch"
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Internet marketing
Social web
Marketing
56
Marketing management
43
Marketingmanagement
43
Marketingtheorie
34
Marketing theory
32
Consumer behaviour
29
Konsumentenverhalten
29
Marktforschung
19
Market research
17
Welt
15
World
15
Theorie
12
Theory
12
Verkauf
12
Selling
11
USA
11
United States
10
Online-Marketing
9
Beziehungsmarketing
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Digitalisierung
8
Digitization
8
Relationship marketing
8
Social Web
8
Werbung
8
Internationales Marketing
7
EU countries
6
EU-Staaten
6
International marketing
6
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Artificial intelligence
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16
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Article in journal
Elektronischer Datenträger
Konferenzschrift
Lehrbuch
Collection of articles of several authors
2
Sammelwerk
2
Language
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English
Author
All
Blanchard, Simon
3
Epp, Amber M.
3
Lisjak, Monika
3
Mallapragada, Girish
3
Umashankar, Nita
3
Alvarez Mourey, James
1
Baker, Stacey Menzel
1
Chandy, Rajesh K.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Ferrell, Odies C.
1
Goldenberg, Jacob
1
Im, Subin
1
Inman, Jeffrey
1
Laran, Juliano
1
Lukas, Bryan A.
1
Malter, Alan J.
1
Moorman, Christine
1
Peres, Renana
1
Saboo, Alok
1
Stephen, Andrew
1
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American Marketing Association
Munich Economic Summit
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
International Telecommunications Society
3
Springer Fachmedien Wiesbaden
3
Technische Universität Dresden
3
Academy of Marketing
2
I-MEDIA <2007, Graz>
2
I-SEMANTICS <2007, Graz>
2
International Conference on Digital Libraries <2013, Delhi>
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Springer International Publishing
2
TRIPLE-I <2007, Graz>
2
Technische Universität Dresden / Fakultät für Informatik
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Annual Conference on Innovation and Communications Law <4., 2012, Turku>
1
Annual International Research Conference of Symbiosis Institute of Management Studies <12., 2021, Online>
1
Asian Development Bank
1
BPM <10, 2012, Tallinn>
1
Berlin Digital Conference / Annual Conference <1., 2018, Berlin>
1
Berlin Digital Conference / Annual Conference <2., 2019, Berlin>
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Conference for Graduate Research in Tourism, Hospitality and Leisure <9., 2017, Cartagena>
1
Conference on Digital Transformation in Business <2019, Istanbul>
1
Deutscher Dialogmarketing Verband
1
Deutschland / Bundesministerium für Bildung und Forschung
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
ENTER <22., 2015, Lugano>
1
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ECONIS (ZBW)
16
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1
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
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American Marketing Association
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
2
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285539
Saved in:
3
Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285548
Saved in:
4
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014286558
Saved in:
5
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
6
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
7
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
8
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
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AMA Winter Academic Conference <2021, Online>
;
American …
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2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
9
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
10
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
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AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
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2020
Persistent link: https://www.econbiz.de/10012549257
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