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~institution:"American Marketing Association"
~institution:"Munich Economic Summit"
~language:"eng"
~subject:"Marketing"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Elektronischer Datenträger"
~type_genre:"Konferenzschrift"
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Marketing
Marketing management
44
Marketingmanagement
44
Marketingtheorie
35
Marketing theory
33
Consumer behaviour
30
Konsumentenverhalten
30
Marktforschung
19
Market research
17
Welt
15
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13
Verkauf
13
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11
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Online-Marketing
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8
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8
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8
Relationship marketing
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16
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8
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Blanchard, Simon
3
Epp, Amber M.
3
Gielens, Katrijn
3
Humphreys, Ashlee
3
Lisjak, Monika
3
Mallapragada, Girish
3
Packard, Grand
3
Umashankar, Nita
3
Bernhardt, Kenneth L.
2
Blair, Edward
2
Bloch, Thomas M.
2
Evans, Kenneth R.
2
Grewal, Dhruv
2
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Bearden, William O.
1
Bellenger, Danny N.
1
Berry, Leonard L.
1
Brady, Michael K.
1
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1
Chandy, Rajesh K.
1
Cron, William L.
1
Cross, Samantha N. N.
1
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1
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1
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1
George, William R.
1
Goldenberg, Jacob
1
Greenberg, Barnett A.
1
Griffith, David
1
Hamilton, Rebecca W.
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
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1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Kamakura, Wagner A.
1
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American Marketing Association
Munich Economic Summit
Academy of Marketing Science
5
European Marketing Academy
5
Information Resources Management Association
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2022, Las Vegas, Nev.>
3
AMA Winter Academic Conference <2022, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Eurasia Business and Economics Society
3
European Society for Opinion and Marketing Research
3
Springer International Publishing
3
University of Illinois at Chicago / Institute for Entrepreneurial Studies
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Business & Economics Society International
2
Business & Economics Society International / Conference <12., 2008, Lugano>
2
Business & Economics Society International / Conference <16., 2010, Athen>
2
DePaul University / College of Commerce
2
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
2
Economic Research Centre
2
Edward Elgar Publishing
2
German American Conference on Industrial Marketing <1984, Mainz>
2
Harvard Graduate School of Business Administration
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
International Federation of Library Associations and Institutions / Section on Management and Marketing
2
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
2
Michigan State University
2
Round Table on Transport Economics <92, 1991, Paris>
2
School of Management Studies <Allahabad>
2
Technical Centre for Agricultural and Rural Cooperation
2
Technische Universität Ilmenau / Fakultät für Wirtschaftswissenschaften
2
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
2
Winter Educators' Conference <1996, Hilton Head Island, SC>
2
Winter Educators' Conference <2002, Austin, Tex.>
2
Workshop für Dienstleistungsmarketing <2, 1993, Innsbruck>
2
Workshop für Dienstleistungsmarketing <3, 1994, Berlin>
2
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Marketing theory and applications
8
Proceedings series / American Marketing Association
7
Series / American Marketing Association
5
AMA educators' proceedings
2
Educators' conference proceedings
2
2004 AMA educators' proceedings
1
2005 AMA educators' proceedings
1
2006 AMA educators' proceedings
1
2007 AMA educators' proceedings
1
AMA educators proceedings
1
AMA proceedings series
1
Educators' proceedings
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ECONIS (ZBW)
50
USB Cologne (EcoSocSci)
7
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1
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
-
2024
Persistent link: https://www.econbiz.de/10014550866
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2
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
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AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
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2023
Persistent link: https://www.econbiz.de/10014285539
Saved in:
3
Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
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2023
Persistent link: https://www.econbiz.de/10014285548
Saved in:
4
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
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2023
Persistent link: https://www.econbiz.de/10014286558
Saved in:
5
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
6
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
8
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2022 : AMA educators proceedings volume 33 : online and Las Vegas, 10 - 11 February and 18 - 20 Febru...
Humphreys, Ashlee
(
ed.
);
Packard, Grand
(
ed.
); …
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AMA Winter Academic Conference <2022, Online>
;
AMA …
;
…
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2022
Persistent link: https://www.econbiz.de/10013369730
Saved in:
9
Reconnecting and reconceiving the marketplace ; Part 1 of 2
Humphreys, Ashlee
(
ed.
);
Packard, Grand
(
ed.
); …
-
AMA Winter Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10013369772
Saved in:
10
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Humphreys, Ashlee
(
ed.
);
Packard, Grand
(
ed.
); …
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AMA Winter Academic Conference <2022, Online>
;
AMA …
;
…
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2022
Persistent link: https://www.econbiz.de/10013369774
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