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~institution:"American Marketing Association"
~institution:"Munich Economic Summit"
~language:"eng"
~type_genre:"Article in journal"
~type_genre:"Elektronischer Datenträger"
~type_genre:"Konferenzschrift"
~type_genre:"Lehrbuch"
~type_genre:"Reference book"
~type_genre:"Sammelwerk"
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Marketing
57
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43
Marketingmanagement
43
Marketingtheorie
35
Marketing theory
33
Consumer behaviour
29
Konsumentenverhalten
29
Marktforschung
19
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17
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15
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8
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Collection of articles of several authors
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Sinn, Hans-Werner
4
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3
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3
Cross, Samantha N. N.
3
Epp, Amber M.
3
Flynn, Andrea Godfrey
3
Gielens, Katrijn
3
Grewal, Dhruv
3
Humphreys, Ashlee
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Im, Subin
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3
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3
Malter, Alan J.
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Packard, Grand
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3
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3
Umashankar, Nita
3
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2
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2
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2
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2
Brown, Tom
2
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2
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2
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2
LeClair, Debbie Thorne
2
Reiter, Dieter
2
Schaefer, Michael
2
Schewe, Charles D.
2
Stewart, David W.
2
Varadarajan, Rajan
2
Workman, John P.
2
Adonis, Andrew
1
Allen, Chris T.
1
Alvarez Mourey, James
1
Anderson, Paul F.
1
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1
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American Marketing Association
Munich Economic Summit
OECD
1,197
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615
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318
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277
Organisation for Economic Co-operation and Development
257
Nuclear Energy Agency
212
Edward Elgar Publishing
207
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207
FAO
205
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201
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186
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179
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175
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149
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136
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International Association for the Study of Insurance Economics
111
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109
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105
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103
Centre for Economic Policy Research
99
International Telecommunications Society
99
International Labour Conference
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Organisation for Economic Co-Operation and Development
94
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93
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CESifo forum : a bi-monthly journal on European economic issues
22
Marketing theory and applications
16
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8
AMA educators' proceedings
5
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2005 AMA educators' proceedings
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AMA educators proceedings
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1
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ECONIS (ZBW)
122
USB Cologne (EcoSocSci)
16
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1
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
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2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
2
Unlocking our potential ; Part 1 of 2
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
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2024
Persistent link: https://www.econbiz.de/10014550889
Saved in:
3
Unlocking our potential ; Part 1 of 2
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550946
Saved in:
4
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
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2023
Persistent link: https://www.econbiz.de/10014285539
Saved in:
5
Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285548
Saved in:
6
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
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2023
Persistent link: https://www.econbiz.de/10014286558
Saved in:
7
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
8
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
9
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
10
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
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AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
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