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~institution:"American Marketing Association"
~institution:"Practising Law Institute <New York, NY>"
~isPartOf:"AMA educators proceedings"
~type_genre:"Sammelwerk"
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What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada,
USA
, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
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