What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
editors: Thorsten Hennig-Thurau, Charles F. Hofacker
| Year of publication: |
[2016]
|
|---|---|
| Other Persons: | Hennig-Thurau, Thorsten (ed.) ; Hofacker, Charles F. (ed.) |
| Institutions: | Winter Marketing Academic Conference <2016, Las Vegas, Nev.> ; American Marketing Association (issuing body) |
| Publisher: |
Chicago, IL, USA : American Marketing Association |
| Subject: | Marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Corporate Social Responsibility | Corporate social responsibility |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | circa 400 Seiten Illustrationen |
|---|---|
| Series: | AMA educators proceedings ; volume 27 |
| Conferences: | Winter Marketing Academic Conference ; (Las Vegas, Nevada) : 2016.02.26-28 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält zahlreiche Beiträge |
| ISBN: | 978-1-5108-2367-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011528126