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~institution:"American Marketing Association"
~institution:"RWTH Aachen"
~subject:"Electronic Shopping"
~subject:"Online-Marketing"
~subject:"Produktentwicklung"
~subject:"Unternehmenserfolg"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Electronic Shopping
Online-Marketing
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Consumer behaviour
20
Digitalisierung
20
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Cross, Samantha N. N.
1
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Im, Subin
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1
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1
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American Marketing Association
RWTH Aachen
Springer Fachmedien Wiesbaden
99
National Bureau of Economic Research
42
IGI Global
25
Information Resources Management Association
19
OECD
16
Books on Demand GmbH <Norderstedt>
12
Springer-Verlag GmbH
12
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
11
Deutscher Dialogmarketing Verband
9
Organisation for Economic Co-operation and Development
9
Edward Elgar Publishing
8
Universität Mannheim
8
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8
MITP Verlags-GmbH & Co. KG
7
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7
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6
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5
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5
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4
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4
Peter Lang GmbH
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UVK Verlagsgesellschaft mbH
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epubli GmbH
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Murmann Publishers GmbH
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
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ECONIS (ZBW)
21
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1
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
2
Managing digital innovation : an investigation of the antecedents and outcomes of social media driven open innovation
Prasuhn, Jacqueline Isabelle
-
2019
Persistent link: https://www.econbiz.de/10012231307
Saved in:
3
Understanding antecedents and moderators of post-complaint customer purchase behavior in online retailing
Aswege, Frederike von
-
2020
Persistent link: https://www.econbiz.de/10012403851
Saved in:
4
On the path to Industry 4.0 : an empirical analysis of the performance effects and antecedents of digital technology adoption in manufacturing
Brune, Nicolas
-
2021
Persistent link: https://www.econbiz.de/10012598496
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5
Erfolgsfaktoren bei der Markteinführung von datenbasierten Dienstleistungen im Maschinen- und Anlagenbau
Husmann, Marco
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012225008
Saved in:
6
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
7
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
8
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
9
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
10
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
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