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~institution:"American Marketing Association"
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~subject:"Marketing"
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Marketing
17.02.1985
1
Absatz
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Absatzforschung
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Marketing management
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Marketingmanagement
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Houston, Michael J.
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Lutz, Richard J.
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American Marketing Association
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Marketing theory and applications
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Marketing communications : theory and research
Houston, Michael J.
(
ed.
);
Lutz, Richard J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000710974
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