Marketing communications : theory and research
Michael J. Houston [Hrsg.]; Richard J. Lutz
| Year of publication: |
1985
|
|---|---|
| Other Persons: | Houston, Michael J. (ed.) ; Lutz, Richard J. (contributor) |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Ass. |
| Subject: | Werbung | Absatz | Absatzforschung | Marketing | Marketingmanagement | Marketing management | Mediensektor | Media industries | 17.02.1985 |
| Extent: | 220 S 4° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 49 Beitr. |
| ISBN: | 0-87757-177-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000710974