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~institution:"American Marketing Association"
~isPartOf:"Proceedings series / American Marketing Association"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammelwerk"
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Winter Educators' Conference <2002, Austin, Tex.>
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"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
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"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
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2003
Persistent link: https://www.econbiz.de/10001752829
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