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~institution:"American Marketing Association"
~language:"eng"
~language:"fin"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Fallstudie"
~type_genre:"Konferenzschrift"
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Marketing
56
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42
Marketingmanagement
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Marketingtheorie
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Marketing theory
31
Consumer behaviour
29
Konsumentenverhalten
29
Marktforschung
18
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16
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12
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Baker, Stacey Menzel
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Cross, Samantha N. N.
3
Epp, Amber M.
3
Flynn, Andrea Godfrey
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Gielens, Katrijn
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Grewal, Dhruv
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Humphreys, Ashlee
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Im, Subin
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Lisjak, Monika
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3
Malter, Alan J.
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Mehta, Ravi
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Saboo, Alok
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3
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3
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Brady, Michael K.
1
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American Marketing Association
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194
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84
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81
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80
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79
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78
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77
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74
European Foundation for the Improvement of Living and Working Conditions
72
Springer Fachmedien Wiesbaden
72
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72
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71
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70
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Marketing theory and applications
16
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Series / American Marketing Association
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5
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2006 AMA educators' proceedings
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2007 AMA educators' proceedings
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2008 AMA educators' proceedings
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AMA educators proceedings
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ECONIS (ZBW)
92
USB Cologne (EcoSocSci)
16
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1
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
2
Unlocking our potential ; Part 1 of 2
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550889
Saved in:
3
Unlocking our potential ; Part 1 of 2
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550946
Saved in:
4
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285539
Saved in:
5
Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285548
Saved in:
6
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014286558
Saved in:
7
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
8
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
9
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
10
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
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