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~institution:"American Marketing Association"
~source:"econis"
~subject:"Marketingtheorie"
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Marketingtheorie
Marketing management
58
Marketingmanagement
58
Marketing
34
Marketing theory
27
Consumer behaviour
26
Konsumentenverhalten
26
Marktforschung
15
USA
15
United States
15
Market research
14
Theorie
14
Theory
14
Beziehungsmarketing
10
Relationship marketing
10
Selling
9
Verkauf
9
Internet marketing
8
Online-Marketing
8
International marketing
6
Internationales Marketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Welt
5
World
5
Absatz
4
Brand management
4
Markenführung
4
Werbung
4
Advertising
3
Absatzplanung
2
International market entry
2
Internationaler Markteintritt
2
Internet
2
Knowledge management
2
Wissensmanagement
2
03.12.1989
1
15.09.1991
1
17.02.1985
1
Absatzforschung
1
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26
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1
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Konferenzschrift
24
Collection of articles of several authors
15
Conference proceedings
15
Sammelwerk
15
Graue Literatur
8
Non-commercial literature
8
Elektronischer Datenträger
3
Medienkombination
2
Mehrbändiges Werk
2
Multi-volume publication
2
Lehrbuch
1
Monografische Reihe
1
Series
1
Textbook
1
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English
27
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Allen, Chris T.
1
Blair, Edward
1
Brady, Michael K.
1
Brown, Tom
1
Childers, Terry L.
1
Cron, William L.
1
Evans, Kenneth R.
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hunter, Gary K.
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Kamins, Michael A.
1
Kerin, Roger A.
1
Krishnan, Ram
1
LeClair, Debbie Thorne
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Madden, Thomas Justin
1
Moore, Marian C.
1
O'Regan, Rob
1
Park, C. Whan
1
Pechmann, Connie
1
Perreault, William D.
1
Reynolds, Kristy
1
Scheer, Lisa K.
1
Shimp, Terence A.
1
Slotegraaf, Rebecca
1
Smith, Daniel C.
1
Sparks, David L.
1
Steenburgh, Thomas J.
1
Stewart, David W.
1
Varadarajan, Rajan
1
Vilcassim, Naufel
1
Viswanathan, Madhu
1
Workman, John P.
1
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Institution
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American Marketing Association
Springer Fachmedien Wiesbaden
3
Springer Gabler <Firma>
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
Cranfield School of Management
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
Institute for the Study of Business Markets
1
Institute of Practitioners in Advertising <London>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marketing Science Institute <Cambridge, Mass.>
1
National Council of Applied Economic Research
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Summer Educators' Conference
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
Tūran Universitetí
1
USA / Department of Agriculture
1
Universität Siegen / Lehrstuhl für Marketing
1
Universität St. Gallen / Institut für Marketing und Handel
1
Univerzita Komenského v Bratislave / Katedra marketingu
1
Winter Educators' Conference <1990, Scottsdale, Ariz.>
1
Winter Educators' Conference <1991, Orlando, Fla.>
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
Winter Educators' Conference <1995, La Jolla, Calif.>
1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
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Published in...
All
Marketing theory and applications
7
Proceedings series / American Marketing Association
6
... AMA educators' proceedings
1
AMA educators' proceedings
1
Fall Conference / Abstracts of papers
1
Marketing knowledge series
1
Series / American Marketing Association
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ECONIS (ZBW)
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1
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
2
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
3
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
4
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
5
Enhancing knowledge development in marketing
2011
Persistent link: https://www.econbiz.de/10000546225
Saved in:
6
Enhancing knowledge development in marketing ; Vol. 20
Kamins, Michael A.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976560
Saved in:
7
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
8
Marketing theory and applications ; 2009=Vol. 20
Reynolds, Kristy
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003888769
Saved in:
9
Marketing theory and applications ; 2008=Vol. 19
Brown, Tom
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003736879
Saved in:
10
Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
Saved in:
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