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~institution:"American Marketing Association"
~subject:"Advertising"
~subject:"United States"
~type_genre:"Bibliography included"
~type_genre:"Conference proceedings"
~type_genre:"Hochschulschrift"
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Advertising
United States
Marketing management
23
Marketingmanagement
23
Marketing theory
16
Marketingtheorie
16
Marketing
15
Market research
8
Marktforschung
8
Theorie
7
Theory
7
Consumer behaviour
6
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6
Selling
6
Verkauf
6
USA
5
International marketing
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Internationales Marketing
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Beziehungsmarketing
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Welt
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Corporate Social Responsibility
2
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2
International market entry
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Internationaler Markteintritt
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Internet
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03.12.1989
1
15.09.1991
1
16.06.1986
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17.02.1985
1
Absatzforschung
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Absatzpolitik
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Brand management
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10
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English
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Arnold, Todd J.
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1
Cron, William L.
1
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1
Krishnan, Ram
1
Moore, Marian C.
1
Perreault, William D.
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American Marketing Association
Springer Fachmedien Wiesbaden
17
Nomos Verlagsgesellschaft
9
Purdue University
9
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7
School of Civil Engineering <West Lafayette, Ind.>
7
Deutschland / Bundeswehr / Universität Hamburg
6
National Bureau of Economic Research
6
Federal Reserve Bank of Chicago
5
International Purchasing and Supply Educational Research Association
5
Universität St. Gallen
5
Water Conference <1977, Mar del Plata>
5
Brookings Institution
4
European Operations Management Association
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Goethe-Universität Frankfurt am Main
4
Jerome Levy Economics Institute
4
Verlag Dr. Kovač
4
Christian-Albrechts-Universität zu Kiel
3
Global Environmental Management Initiative <Washington, DC>
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International Conference on Management Science and Engineering Management <11., 2017, Kanazawa>
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Karlsruher Institut für Technologie
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Leuphana Universität Lüneburg
3
Salomon Brothers Center for the Study of Financial Institutions
3
Universität Mannheim
3
Universität Zürich / Institut für Schweizerisches Bankwesen
3
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2
Academy of Marketing
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Association for Public Policy Analysis and Management
2
Canadian Tax Foundation
2
Center for Business Ethics
2
Duncker & Humblot
2
European Advertising Academy
2
Federal Reserve Bank of Kansas City
2
Forschungsstelle für Internationales Management
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Harvard Graduate School of Business Administration / Division of Research
2
Indiana / Department of Environmental Management
2
Institut Arbeit und Technik
2
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Proceedings series / American Marketing Association
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ECONIS (ZBW)
6
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1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
2
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
3
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
4
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
5
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
6
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
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