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~institution:"American Marketing Association"
~subject:"Digitization"
~subject:"Social Web"
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Digitization
Social Web
Selling
13
Verkauf
13
Marketing management
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Marketingmanagement
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Marketing
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International marketing
5
Internationales Marketing
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Lisjak, Monika
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Umashankar, Nita
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American Marketing Association
Springer Fachmedien Wiesbaden
5
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
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Tredition GmbH <Hamburg>
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Books on Demand GmbH <Norderstedt>
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Deutsche Steuerjuristische Gesellschaft / Jahrestagung <43., 2018, Köln>
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Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285539
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Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285548
Saved in:
3
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014286558
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