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~institution:"American Marketing Association"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Strategisches Management"
~subject:"Theory"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingtheorie
Strategisches Management
Theory
Öffentlichkeitsarbeit
Marketing management
28
Marketingmanagement
28
Marketing
21
Market research
9
Marktforschung
9
USA
9
United States
9
Consumer behaviour
8
Konsumentenverhalten
8
Selling
7
Theorie
7
Verkauf
7
International marketing
4
Internationales Marketing
4
Welt
4
World
4
Beziehungsmarketing
3
Relationship marketing
3
Absatz
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsmarketing
2
International market entry
2
Internationaler Markteintritt
2
Internet
2
Services marketing
2
Werbung
2
03.12.1989
1
08.02.1981
1
15.09.1991
1
16.06.1986
1
17.02.1985
1
2018
1
Absatzforschung
1
Absatzplanung
1
Absatzpolitik
1
Advertising
1
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Book / Working Paper
19
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2
Type of publication (narrower categories)
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Fallstudiensammlung
Graue Literatur
Sammelwerk
Konferenzschrift
36
Collection of articles of several authors
18
Conference proceedings
18
Non-commercial literature
11
Elektronischer Datenträger
3
Lehrbuch
1
Medienkombination
1
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1
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1
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English
21
Author
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Arnold, Todd J.
1
Brady, Michael K.
1
Brown, Tom
1
Cron, William L.
1
Evans, Kenneth R.
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hunter, Gary K.
1
Kamins, Michael A.
1
Kerin, Roger A.
1
Krishnan, Ram
1
LeClair, Debbie Thorne
1
McTavish, Ronald
1
Moore, Marian C.
1
O'Regan, Rob
1
Pechmann, Connie
1
Perreault, William D.
1
Reynolds, Kristy
1
Scheer, Lisa K.
1
Slotegraaf, Rebecca
1
Steenburgh, Thomas J.
1
Tan, Chin Tiong
1
Viswanathan, Madhu
1
Workman, John P.
1
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American Marketing Association
Fördergesellschaft Marketing an der Universität Augsburg
9
Erasmus Research Institute of Management
7
Springer Fachmedien Wiesbaden
5
DePaul University / College of Commerce
4
Fachhochschule Reutlingen / European School of Business
4
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
3
Bildungswissenschaftliche Hochschule Flensburg
3
European Marketing Academy
3
Gesellschaft zur Erforschung des Markenwesens
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Forschungskreis Tourismus-Management
2
Forschungsstelle Automobilwirtschaft <Bamberg>
2
Freie Universität Berlin / Institut für Marketing
2
Freie Universität Berlin / Marketing-Department
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Gesellschaft für Innovatives Marketing
2
INSEAD
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Severo-Kavkazskij Federalʹnyj Universitet
2
Springer-Verlag GmbH
2
Tūran Universitetí
2
Universität Augsburg / Lehr- und Forschungsteam Marketing
2
Universität St. Gallen / Institut für Marketing und Handel
2
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Air Transport Research Society
1
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Published in...
All
Proceedings series / American Marketing Association
6
AMA educators' proceedings
1
Marketing knowledge series
1
Source
All
ECONIS (ZBW)
21
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1
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
2
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
3
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
4
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
5
Enhancing knowledge development in marketing ; Vol. 20
Kamins, Michael A.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976560
Saved in:
6
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
7
Marketing theory and applications ; 2009=Vol. 20
Reynolds, Kristy
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003888769
Saved in:
8
Marketing theory and applications ; 2008=Vol. 19
Brown, Tom
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003736879
Saved in:
9
Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
Saved in:
10
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
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