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~institution:"American Marketing Association"
~subject:"Internet marketing"
~subject:"Marketing management"
~subject:"Product differentiation"
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Internet marketing
Marketing management
Product differentiation
Marketing
96
Marketingmanagement
58
Marketingtheorie
40
Marketing theory
36
Marktforschung
34
Consumer behaviour
33
Konsumentenverhalten
33
Market research
29
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22
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22
Theorie
21
Theory
21
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15
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13
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13
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12
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10
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10
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10
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10
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10
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9
Corporate Social Responsibility
9
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9
Online-Marketing
9
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8
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8
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7
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6
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6
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6
Wissensmanagement
6
Advertising
5
Artificial intelligence
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5
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59
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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American Marketing Association
Springer Fachmedien Wiesbaden
114
National Bureau of Economic Research
112
IGI Global
31
Books on Demand GmbH <Norderstedt>
24
OECD
21
Haufe-Lexware GmbH & Co. KG
17
Information Resources Management Association
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
Springer Gabler <Firma>
12
Verlag Franz Vahlen
11
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9
Edward Elgar Publishing
9
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9
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8
Fachhochschule Reutlingen / European School of Business
8
Uni-Taschenbücher GmbH
8
Universität Mannheim
8
Wiley-VCH
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Harvard Graduate School of Business Administration
7
NetLibrary, Inc
7
Springer-Verlag GmbH
7
UVK Verlagsgesellschaft mbH
7
epubli GmbH
7
AMACOM
6
American Management Association
6
Campus Verlag
6
Ekonomiska forskningsinstitutet <Stockholm>
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
Foerder Institute for Economic Research <Tēl-Āvîv>
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
MITP Verlags-GmbH & Co. KG
6
Nomos Verlagsgesellschaft
6
Organisation for Economic Co-operation and Development
6
Berliner Wissenschafts-Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
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Series / American Marketing Association
9
Marketing theory and applications
7
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7
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6
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1
2008 AMA educators' proceedings
1
AMA educators proceedings
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1
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1
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ECONIS (ZBW)
59
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1
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1
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
2
A world disrupted :
marketing
's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
3
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
4
Reimagining
marketing
: AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
5
A world disrupted :
marketing
's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
6
The human side of
marketing
in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
7
Bridging gaps:
marketing
in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
8
Marketing
on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
9
Better
marketing
for a better world : Winter
Marketing
Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
10
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
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