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~institution:"American Marketing Association"
~subject:"Markenartikel"
~subject:"USA"
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Markenartikel
USA
Marketing management
57
Marketingmanagement
57
Marketing
36
Marketing theory
26
Marketingtheorie
26
Consumer behaviour
25
Konsumentenverhalten
25
Theorie
15
Theory
15
United States
15
Marktforschung
14
Market research
13
Beziehungsmarketing
9
Relationship marketing
9
Selling
9
Verkauf
9
Internet marketing
7
Online-Marketing
7
International marketing
6
Internationales Marketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Welt
5
World
5
Absatz
4
Brand management
4
Markenführung
4
Werbung
4
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3
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2
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2
Internationaler Markteintritt
2
Internet
2
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Wissensmanagement
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03.12.1989
1
15.09.1991
1
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7
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7
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5
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4
Non-commercial literature
4
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Balazs, Anne L.
1
Bartels, Robert D. W.
1
Belk, Russell W.
1
Brady, Michael K.
1
Cron, William L.
1
Douglas, Susan P.
1
Henderson, Geraldine Rosa
1
Kerin, Roger A.
1
King, Robert L.
1
Krishnan, Ram
1
LaPlaca, Peter L.
1
Lusch, Robert F.
1
Marconi, Joe
1
Moore, Marian C.
1
Murphy, Patrick E.
1
O'Regan, Rob
1
Perreault, William D.
1
Schewe, Charles D.
1
Shimp, Terence A.
1
Viswanathan, Madhu
1
Workman, John P.
1
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American Marketing Association
National Bureau of Economic Research
52
IGI Global
42
NetLibrary, Inc
14
Springer Fachmedien Wiesbaden
14
Edward Elgar Publishing
10
USA / General Accounting Office
10
OECD
9
Information Resources Management Association
7
Gesellschaft zur Erforschung des Markenwesens
6
Books on Demand GmbH <Norderstedt>
5
Resources for the Future, Inc.
5
American Management Association
4
Cornell University / Department of Agricultural Economics
4
FinanzBuch Verlag
4
INSEAD
4
Northern Ireland Assembly
4
Verlag Dr. Kovač
4
Brookings Institution
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Global Environmental Management Initiative <Washington, DC>
3
Haufe-Lexware GmbH & Co. KG
3
USA / Congress / Budget Office
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Berkeley Round Table on the International Economy
2
Bureau of Economic and Business Research <Champaign, Ill.>
2
Center for Economic Analysis <Boulder, Colo.>
2
Chartered Institute of Marketing
2
Conference Board
2
Conference on Research in Income and Wealth
2
Deutschland / Bundeswehr / Universität Hamburg
2
Ekonomiska forskningsinstitutet <Stockholm>
2
Erasmus Research Institute of Management
2
European Foundation for the Improvement of Living and Working Conditions
2
European Society for Opinion and Marketing Research
2
European University Institute / Department of Economics
2
Federal Reserve Bank of Chicago
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
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Series / American Marketing Association
7
AMA educators' proceedings
5
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2
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1
Fall conference / Proceedings
1
Marketing knowledge series
1
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ECONIS (ZBW)
16
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1
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
2
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
3
The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe
-
2000
's competitive global marketplace by creating an effective, integrated
strategy
involving advertising, marketing, publicity, and …
Persistent link: https://www.econbiz.de/10011479614
Saved in:
4
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
5
Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
Saved in:
6
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
7
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
8
Marketing strategies for a tough environment
LaPlaca, Peter L.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10001477616
Saved in:
9
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
10
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
Saved in:
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