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~institution:"Arbeitsgemeinschaft Alpenländer"
~institution:"Harvard Graduate School of Business Administration"
~institution:"Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde"
~subject:"Relationship marketing"
~subject:"Tourismusmarketing"
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Relationship marketing
Tourismusmarketing
Management
30
Strategic management
25
Strategisches Management
25
Führungspersönlichkeit
21
Leadership personality
21
Organisatorischer Wandel
20
Organizational change
20
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18
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18
Innovationsmanagement
16
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15
Leadership
15
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15
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15
Theorie
15
Theory
15
Innovation management
13
Beziehungsmarketing
12
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12
USA
12
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11
Human Resource Management
10
Personalmanagement
10
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9
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9
Marketingmanagement
9
Crisis management
8
Marketing management
8
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Organisationswandel
7
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7
Career development
6
Coaching
6
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6
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Arbeitspapier
5
Working Paper
5
Collection of articles of several authors
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Glossar enthalten
1
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English
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Van den Poel, Dirk
3
Baesens, Bart
1
Barwise, Patrick
1
Buckinx, Wouter
1
De Man, Stefanie
1
De Wulf, Kristof
1
Dierckx, Rudi
1
Fischer, Elisabeth
1
Gemmel, Paul
1
Jaworski, Bernard J.
1
Jonker, Jedid-Jah Jan
1
MacMillan, Ian C.
1
McGrath, Rita Gunther
1
Meehan, Sean A.
1
Pechlaner, Harald
1
Piersma, Nanda
1
Rayport, Jeffrey F.
1
Reichheld, Frederick F.
1
Rijk, Peter van
1
Steenhaut, Sarah
1
Van Kenhove, Patrick
1
Verstraeten, Geert
1
Vlerick, Peter
1
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Arbeitsgemeinschaft Alpenländer
Harvard Graduate School of Business Administration
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
Springer Fachmedien Wiesbaden
64
IGI Global
19
National Bureau of Economic Research
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
9
Erich-Schmidt-Verlag <Berlin>
7
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Haufe-Lexware GmbH & Co. KG
6
Information Resources Management Association
6
Springer-Verlag GmbH
6
Universität St. Gallen
6
World Tourism Organization
6
AMACOM
5
Springer International Publishing
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Edward Elgar Publishing
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Institut für Marktorientierte Unternehmensführung Mannheim
4
Technische Universität Dresden
4
Universität St. Gallen / Institut für Systemisches Management und Public Governance
4
Wiley-VCH
4
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Sveučilište u Rijeci / Fakultet za Turistički i Hotelski Menadžment
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
W. Kohlhammer GmbH
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
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Published in...
All
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
A Harvard business review paperback
1
Management und Unternehmenskultur : Schriftenreihe der Europäischen Akademie Bozen
1
The results-driven manager series
1
Source
All
ECONIS (ZBW)
12
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1
Harvard business review on customer relationship
management
2002
Persistent link: https://www.econbiz.de/10001608651
Saved in:
2
Qualitätsmanagement im Tourismus : Kundenorientierung, Kundenbindung und Kundenzufriedenheit ; [internationale Tagung der Arbeitsgemeinschaft Alpenländer (ARGE ALP) in Bozen, 25. u...
Pechlaner, Harald
(
ed.
);
Fischer, Elisabeth
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003356821
Saved in:
3
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
4
MarketBusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther
;
MacMillan, Ian C.
-
2005
Persistent link: https://www.econbiz.de/10002346613
Saved in:
5
The ultimate question : for opening the door to good profits and true growth
Reichheld, Frederick F.
-
2006
Persistent link: https://www.econbiz.de/10003085713
Saved in:
6
Best face forward : why companies must improve their service interfaces with customers
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
-
2007
-
[Reprint]
Persistent link: https://www.econbiz.de/10001902044
Saved in:
7
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
8
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
Saved in:
9
Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers
Baesens, Bart
(
contributor
);
Verstraeten, Geert
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001741980
Saved in:
10
The relationship between consumers' unethical behavior and customer loyalty in a retail environment
Van Kenhove, Patrick
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749535
Saved in:
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