The ultimate question : for opening the door to good profits and true growth
Frederick F. Reichheld
| Year of publication: |
c 2006
|
|---|---|
| Authors: | Reichheld, Frederick F. |
| Institutions: | Harvard Graduate School of Business Administration (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Beziehungsmarketing | Relationship marketing | Unternehmenswachstum | Loyalität | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XI, 211 S. graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index 0603 |
| ISBN: | 978-1-59139-783-0 ; 1-59139-783-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003085713